The watchmaker's story
Flik Flak
Biel/Bienne, Switzerland · Established 1987 · Swatch Group
A watch from the Flik Flak catalogue
01 / The maison
Origins. Character.
A story in time.
- Origins
- Biel/Bienne, Switzerland
- Established
- 1987
- Ownership group
- Swatch Group
Flik Flak was developed as a children’s watch brand that also helps teach time reading. The brand identifies Swiss production within Swatch Group’s ETA workshops.
- 1987
The beginning
Flik Flak was developed as a children’s watch brand that also helps teach time reading. The brand identifies Swiss production within Swatch Group’s ETA workshops.
Historical source ↗
02 / People & ownership
Behind
the name.
- Ownership groupSwatch Group
- Watch brandFlik Flak
The linked group source identifies this brand within its portfolio.
Corporate source ↗Explore the group & related maisons →
Corporate relationships checked 2026-10-18. Historical changes appear in the timeline when sourced.
03 / Design & collections
A distinctive
watchmaking world.
Collection names and reference counts come from the WatchesAtlas catalogue. They do not represent production totals or launch dates.
04 / Scale & perspective
The numbers.
With context.
Brand-level revenue, unit sales and a comparable market-share series have not been verified for this profile.
Swatch Group · corporate context
| Period | Measure | Value | Scope & source |
|---|---|---|---|
| 2025 | Net sales | CHF 6.280 billion | group · reported All consolidated businesses; not the sales of any one watch brand. Source ↗ |
These figures cover the group or its reported segment. They are not the revenue, sales volume or market share of Flik Flak.
- Catalogue coverage
- 1 watch references on WatchesAtlas
- Model-level sales & revenue
- Not established from public sources in this profile
- Market share
- No comparable, sourced percentage published here
Catalogue records and marketplace listings measure coverage and availability. They do not show how many watches the manufacturer produced or sold. An average selling price is shown only when revenue and units have the same period and scope.
05 / For the brand & its representatives
A direct line
to WatchesAtlas.
Represent Flik Flak? Help improve this profile or discuss a clearly identified advertising partnership.
Sources & editorial notes
This independent profile combines manufacturer material, corporate disclosures and the WatchesAtlas catalogue. Unknown facts remain explicit. Advertising enquiries do not automatically change editorial content.
- Brand history / manufacture ↗ Checked 2026-10-17
- Catalogue identity evidence ↗ Checked 2026-10-17
Brand mark: Brand mark source ↗. Logos identify their respective owners. Inclusion does not imply endorsement or an authorised-dealer relationship.
The reference library
Flik Flak watches,
in detail.
1 Flik Flak references · 1 with source specifications
Reference details and source links appear on each watch page.
Product illustrationManufacturer reference: FPNP094
Source observations · editorial review pending
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Explore the market
Explore buying options.
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Search results and retailer pages may include other models. Check the exact reference, seller, condition and delivery terms on the destination website.
Retailer prices reflect the recorded update; confirm current availability and delivery with the retailer. Search results may include other models.
The Watch Encyclopedia
Explore the language of Flik Flak
Terms found in source specifications for this brand's catalogued watches. Features vary by reference.
All watch terminology →Identity evidence
Named physical wristwatches and model-specific photographs are documented by the reviewed primary manufacturer, retailer or source archive.
Official source for Flik Flak ↗Individual product sources and observation dates appear on each reference page.