A watch from the Lorus catalogue
01 / The maison
Origins. Character.
A story in time.
- Established
- 1982
- Ownership group
- Seiko Group
Lorus was launched in Europe in 1982 to complement Seiko's existing watch brands. It developed an accessible range spanning analogue, digital, solar and combined-display watches, drawing on Seiko Watch Corporation's technology and international dealer networks.
- 1982
02 / People & ownership
Behind
the name.
- Ownership groupSeiko Group
- Watch brandLorus
The official brand introduction identifies Lorus as a brand made and marketed by Seiko Watch Corporation.
Corporate source ↗Explore the group & related maisons →
Corporate relationships checked 2026-10-18. Historical changes appear in the timeline when sourced.
03 / Design & collections
A distinctive
watchmaking world.
Collection names and reference counts come from the WatchesAtlas catalogue. They do not represent production totals or launch dates.
04 / Scale & perspective
The numbers.
With context.
Brand-level revenue, unit sales and a comparable market-share series have not been verified for this profile.
- Catalogue coverage
- 140 watch references on WatchesAtlas
- Model-level sales & revenue
- Not established from public sources in this profile
- Market share
- No comparable, sourced percentage published here
Catalogue records and marketplace listings measure coverage and availability. They do not show how many watches the manufacturer produced or sold. An average selling price is shown only when revenue and units have the same period and scope.
05 / For the brand & its representatives
A direct line
to WatchesAtlas.
Represent Lorus? Help improve this profile or discuss a clearly identified advertising partnership.
Sources & editorial notes
This independent profile combines manufacturer material, corporate disclosures and the WatchesAtlas catalogue. Unknown facts remain explicit. Advertising enquiries do not automatically change editorial content.
- Reviewed brand story / historical evidence ↗ Checked 2026-10-17
- Recorded brand identity / catalogue evidence ↗ Checked 2026-10-17
Brand mark: Brand mark source ↗. Logos identify their respective owners. Inclusion does not imply endorsement or an authorised-dealer relationship.
Available to buy
Lorus at our retail partners.
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The reference library
Lorus watches,
in detail.
140 Lorus references · 140 with source specifications
Reference details and source links appear on each watch page.
Product illustrationProduct title: R2371PX9
Source observations · editorial review pending
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Explore the market
Explore buying options.
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Search results and retailer pages may include other models. Check the exact reference, seller, condition and delivery terms on the destination website.
Retailer prices reflect the recorded update; confirm current availability and delivery with the retailer. Search results may include other models.
The Watch Encyclopedia
Explore the language of Lorus
Terms found in source specifications for this brand's catalogued watches. Features vary by reference.
All watch terminology →Identity evidence
The source storefront supplies Lorus watch products with model or manufacturer references; accessories and unreleased products are excluded.
Official source for Lorus ↗Individual product sources and observation dates appear on each reference page.